A series of notes and writings by Daniel Jiang (@ikigaibydesign).

Resource objective:

To explore the fundamentals of pricing strategy, pricing tactics and implementations. The principles of pricing are rooted in marketing, economics and psychology. This resource will investigate the formulation of pricing dynamics in a company's value proposition towards its customer and a customer's response to price. The resource will also cover pricing tactics and opportunities for achieving price customisation.

Structured Study


Why Study Pricing

Pricing Model Approaches

To Think About


💸 Non-fungible Tokens

💸 Software as Service

💸 'Innovation' as Price

Powered by Fruition